Flip Effective was formed by a group of experienced mortgage servicing and real estate finance professionals.
Our senior team has decades of industry experience and well-established track records of successfully acquiring and monetizing distressed residential assets. During their careers, Flip Effective senior personnel have managed various real estate-related businesses and executed structured asset acquisition, financing, and credit transactions through multiple market cycles.
Flip Effective executives have well-established and long term partnerships with a variety of investment funds, banks, and government agencies that are sellers of distressed mortgage and REO pools. These relationships enable asset acquisition opportunities at prices significantly discounted to current collateral values. Our investment opportunities are then maximized by our team of highly talented asset managers, collateral specialists, finance personnel, and administrative staff. The average Flip Effective team member has over twenty years of industry experience.
MEET OUR TEAM
Darren Brown
Coach/Trainer | Flip Effective LLC
Darren Brown is a big thinker and visionary leader, serving as a Coach & Trainer in conjunction Flip Effective LLC—a trailblazing firm specializing in the acquisition, management, and resolution of distressed residential real estate and mortgage assets across the United States. With a deep understanding of market dynamics and an innovative approach to financial solutions, Darren has positioned Flip Effective as a transformative force in the real estate investment landscape.
Under Darren’s forward-thinking approach to training, Flip Effective has successfully managed and co-invested in multiple institutional investment funds, raising over $1 billion in debt and equity financing. His strategic guidance has facilitated the acquisition, management, and resolution of distressed residential assets exceeding $3 billion in value since the financial crisis of 2007–2019. His approach blends analytical precision with creative problem-solving, enabling the firm to capitalize on unprecedented market opportunities while helping communities thrive. Serving as a coach and trainer in conjunction with Flip Effective, we look forward to a bright future.
Omar Gutierrez
Director Of Operations | Flip Effective LLC
With over 30 years of experience in real estate valuation, construction, and property investment, Omar Gutierrez is committed to providing expert guidance and exceptional service to homeowners, investors, and real estate professionals.
A graduate of the University of Southern California, Omar specialized in Public Administration & Planning, with a minor in Business, building a strong foundation in real estate markets and strategic planning.
Professional Expertise:
✔ General Contracting & Project Manager
✔ Residential Real Estate Appraiser
✔ Certified Home Inspector – Inspected Thousands of Homes
Throughout his career, Omar has been directly involved in over 40,000 property valuations for banks, mortgage companies, attorneys, and homeowners. In addition to providing appraisal expertise, he has mentored and trained aspiring appraisers in coursework, fieldwork, and technical analysis.
During the 2009 real estate market shift, Omar expanded his expertise by obtaining a General Contractor’s License, leading to the successful renovation of over 500 homes and the acquisition and disposition of more than 600 properties across California.
Mission & Commitment:
Omar Gutierrez is dedicated to helping clients navigate the ever-evolving real estate market with confidence. His approach is rooted in data-driven strategies and proven expertise, ensuring maximum value and seamless transactions for buyers, sellers, and investors.
Whether you’re looking to buy, sell, renovate, or invest, Flip Effective, LLC. is here to provide unmatched industry knowledge and personalized service to help you achieve your real estate goals.
Simon Polito
Real Estate Agent/Auctioneer | Flip Effective LLC
Simon is a powerhouse in the global luxury real estate market, with deep roots as an Orange County local. As a world-class agent and auctioneer, Simon has successfully closed over $1 billion in real estate transactions, delivering record-breaking results for his clients.
As the founder of RECA, he has redefined luxury live non-distressed auctions, offering an elite solution for sellers and agents with high-end properties that demand exceptional marketing and exposure. His expertise and innovative approach have positioned RECA at the forefront of the industry, making it the go-to choice for luxury auctions.
Beyond his groundbreaking auction work, Simon leads The Polito Group, a premier real estate team dedicated to achieving extraordinary outcomes for sellers in the competitive Southern California market. His ability to blend local market expertise with a global reach has made him the trusted choice for affluent buyers and sellers worldwide.
As the host of Selling Southern California, Simon brings his passion for luxury real estate to the screen, showcasing the most prestigious homes and providing an inside look at the lifestyle that defines this elite market.
With a reputation built on integrity, innovation, and a relentless drive for success, Simon continues to raise the bar in the world of luxury real estate.